Category Archives: Performance Marketing

How To Improve Ad Viewability For Publishers

Ad viewability refers to the likelihood of an ad being seen by a user.

Ad Viewability

10 Examples Of Fallacies In Advertising

Advertising fallacies are deceptive techniques used in marketing campaigns to persuade consumers through flawed reasoning or misleading information.

Unveiling The Top 8 Banner Ad Sizes In 2024: A Comprehensive Guide

Unveiling the Top 8 Banner Ad Sizes in 2024: A Comprehensive Guide

Unveiling The Power Of First-Party Data: A Guide To Crafting Your Strategy

First-party data refers to information collected directly from your audience or customers.

Unlocking Success with A/B Testing: Examples and Insights

A/B testing involves comparing two versions of a webpage, app screen, email, or any other marketing asset to determine which one performs better.

What Is Prebid? A Comprehensive Guide To Prebid Header Bidding For Publishers.

Prebid is an open-source header bidding solution that revolutionizes the traditional waterfall method of ad monetization.

Unveiling the Power of Ad Servers: Top 10 Platforms for Publishers and How to Harness Their Potential

Unveiling the Power of Ad Servers: Top 10 Platforms for Publishers and How to Harness Their Potential

Do You Know All About Mobile Measurement Platform (MMPs)?

Do you know all about Mobile Measurement Platform (MMPs)?

A Comprehensive Exploration Of Various Targeting Strategies In Digital Marketing

A Comprehensive Exploration of Various Targeting Strategies in Digital Marketing

How To Create A Winning Performance Marketing Plan?

How To Create A Winning Performance Marketing Plan?