In Indonesia Ecommerce has been on the rise for quite a while and statistics from last year, do not show any signals that this will slow down. In 2021 Ecommerce sales throughout the world were 2.3 trillion, according to Statista, and in 2021 e-retail revenues would rise to 4.88 trillion, Indonesia Rupiah. This reveals that how many consumers in Indonesia wants to shop from their comfort zones. we all have seen the importance of Internet commerce with the Covid 19 pandemic.
By providing financial resources, technology and training, the online business has had a direct influence on micro, small and medium-sized enterprises. Moreover it also has a favorable cascading effect on other businesses. Ecommerce has been growing steadily, and online local businesses are predicted to overtake the global market by 2034. Technology will probably boost the industry’s growth through innovations such as digital payments, hyper location logistics, customized analytics, and digital advertising.
However, having a market full of consumers develops the need to determine the buyers who are interested in your product or services. So, the question is how to discover your target audience and how to reach the potential audience who is interested in your products!
Every time a product gets on the market, the worst error you can make is assuming that it is for everybody. It’s like firing with no purpose. You must identify your potential consumer with lot of information. If you want to be successful in developing your business.
Understanding The Importance Of Audience Segmentation
The surge of unnecessary visitors to your websites is one of the key concerns for Ecommerce companies. There is no doubting that the most recent technologies and strategies have assisted numerous organizations in driving traffic to their platforms, even if only for a few seconds. However, in most circumstances, the rate of conversion from such input is nearly nil. So, if you want a good conversions from your website visitors then you should focus on audience segmentation.
Basic digital marketing abilities and a good content strategy can bring you 100,000 random visits straight immediately, but they are less valuable when compared to 500 visits from consumers that are actively seeking your product or service. Audience segmentation saves time and effort to reach a target audience and only seeking potential consumers who are interested in your products.
Defining your target market in Indonesia for an online store may help your business in a variety of ways. It frees up marketing resources that might otherwise be used to reach a large but less interest for your product and service. so what, if you have already segmented your audience you will be already aware of the fact that what your target audience is looking for, you can develop your product or services accordingly.
Consumer segmentation is the practice of dividing a company’s consumer into groups that reflect similarity in each group. The goal of segmenting consumers is to decide how to relate to consumers in each segment in order to maximize the conversions and sales of your product and services.
Know Your Audience
The audience in the Ecommerce business operates differently as compared to the traditional local businesses. Moreover, in online business you can not directly interact with your potential buyers like you do in traditional local business. So, if you know your audience who is interested in your product or services so it will be easy for you to reach them and convert more potential leads.
For instance, you are having an online sports wear store so, now all you need to know is who is interested in your product. It is now critical that you comprehend the lifestyle and conduct a research of those who are sports and fitness enthusiastic. If you are reaching those individuals who are interested in fitness activities and is associated with the fitness equipment then it be easier for you to accomplish your business goals. If you had already performed the task of audience segmentation then it will eliminate the need for fundamental research as now you already know what, how, and when your potential buyers want.
Picture Your Potential Buyers
As an online store, you should be aware of your Ecommerce target audience. This research can be completed by creating a unique profile for each person who visits your online store. Your marketing sections will become considerably easier after you’ve established who you need to focus on. You will be able to target a group of consumers with comparable demographics. Now its time to take advantage of demographic data such as name, address, user activity, and so on. In reality, current methods advise that organizations should take attention to their clients’ lifestyles, occupations, and needs they want to fulfill. This enables online retailers to better cater to consumers while also correctly shaping digital advertising messages.
Stalk Your Competitors
This is possibly one of the most significant elements that firms must consider. Keeping track of rivals and their methods has long been an best practice among industry titans. In reality, this technique may be witnessed in daily life. Consider a hand sanitizer that claims to remove all 100 viruses from your hands. In response, another rival introduced an enhanced hand sanitizer that performs the same function in less time. Similarly, online retailers must be aware of the goods and services that their rivals are using. Sometimes it’s the same product or service, but the marketing method employed to reach the correct target is different. Keeping track of your competitors’ audiences is thus an efficient means of determining which market to focus on.
They must also take advantage of other platforms to build up a strong relationship with their customers. The company should create a unique profile for each person who visits their online store.
Understanding consumer behavior is not the cup of tea that anyone can grasp. Hopbug has the potential to understand your business audience and can target the ideal audience for your business.